Emmanuel Quartey

Lessons learned from Art & Copy: 5 of 5

My favourite quotes from Art & Copy, organized around a theme.

Lesson 5: Above all, courage.

People think that the ice is three inches thick and it’s two feet thick, and what I try to tell everybody is you got power in there to do more than you’re doing. Everything should be so ambitious.

- George Lois

The work environment can help.

Creative people need this sort of duality where they feel very secure in some deep sense, enough that they can be very risky and put themselves into the work.

- Dan Wieden (Wieden+Kennedy)

Mostly, though, it all comes down to having a pair of huge, steaming balls.

It think advertising can be be, should be and at times has been revolutionary, subversive.

- George Lois

Lesson 1: People like to be advertised to

Lesson 2: Ads can (and should) reveal rather than obscure

Lesson 3: The things we make, make us

Lesson 4: Ads are an event and an invitation

Lesson 5: Above all, courage